Lenny’s Podcast95 min
Growth tactics from OpenAI and Stripe’s first marketer
Krithika Shankarraman · May 25, 2025
Key learnings
- Don't copy competitors' playbooks blindly; first diagnose the real funnel problem, since a leaky bottom-of-funnel means…
- Use a four-step DATE approach: diagnose the problem, analyze competitors for gaps, take a deliberately different path, then…
- Judge marketing by pipeline, revenue, signups, and activation rather than vanity metrics like clicks, views, and impressions.