Lenny’s Podcast130 min
Pricing your AI product: Lessons from 400+ companies and 50 unicorns
Madhavan Ramanujam · Jul 27, 2025
Key learnings
- Start willingness-to-pay conversations early, before building, because pricing is a measure of value and you can't avoid the…
- Frame pricing questions relatively, benchmarking against a known product like Salesforce, since people give more meaningful…
- Use acceptable, expensive, and prohibitively expensive price probes to find psychological thresholds, which often show steep…