Lenny’s Podcast128 min
The hierarchy of engagement
Sarah Tavel · Dec 27, 2023
Key learnings
- Pick one core action that defines an engaged user and track it as your North Star, rather than vanity metrics like MAUs or…
- Build the product so it gets better the more it is used and users have more to lose by leaving, which drives retention.
- Design network effects and re-engagement loops so that each user's activity pulls in and re-activates others without extra effort.