Framework · 1 note · discussed by Vijay

Shape Up Appetite

Every note in the archive that names Shape Up Appetite: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast69 min

An inside look at Mixpanel’s product journey

Vijay · Jan 26, 2023
Key learnings
  • Protect your core product: rather than moving people from the core to new ventures, invest the core's profits into new bets…
  • Be cautious adding adjacent products in new categories; bolt-on products that are only mid-tier in crowded categories rarely move…
  • When a product is losing customers to competitors, a focused 'speed' phase working directly from ranked churn reasons can close…