Lenny’s Newsletter♥ 73
GTM motions of 30 B2B SaaS companies
Aug 24, 2021 · 12 min
Subscriber post — summary onlyLenny Rachitsky analyzes how 30 fast-growing B2B SaaS companies chose their go-to-market motions, covering product-led versus sales-led approaches, top-down versus bottom-up targeting, and which market segments they…