Lenny’s Podcast115 min
Elena Verna on how B2B growth is changing, product-led growth, product-led sales, why you should go freemium not trial, what features to make free, and much more
Elena Verna 3.0 · Jun 23, 2022
Key learnings
- Founders should drive the first stage of growth themselves; hire a growth leader only after product-market fit, strong retention…
- A growth team cannot fix a declining core product or go-to-market; stabilize the core issues first before adding growth resources.
- Homepage and brand redesigns rarely lift acquisition immediately; plan for three to six months of post-launch optimization or…