Lenny’s Podcast114 min
The ultimate guide to Martech
Austin Hay · Aug 13, 2023
Key learnings
- MarTech treats the marketing systems and platforms, both third-party and first-party, as products, and centers on people and…
- A dedicated systems or MarTech owner usually becomes necessary somewhere around 100 to 150 people, when a village approach to…
- Pick tools to solve specific problems, and combine buying a tool for most of the solution with building the remaining custom…