Lenny’s Podcast124 min
The ultimate guide to performance marketing
Timothy Davis · Jul 28, 2024
Key learnings
- Paid acquisition suits most businesses because paid search is user-driven, so start by checking where users already find you and…
- Run small signs-of-life tests first, starting with your own customer data for lookalike audiences at a 1% match, before…
- Don't copy winning creative across platforms; user mindset and behavior differ, so adapt messaging for each platform.