Framework · 1 note · discussed by Lenny Rachitsky

Goal Gradient

Every note in the archive that names Goal Gradient: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Newsletter · Free post♥ 51

How behavioral science can boost your conversion rates

Sep 17, 2021 · 13 min

“Q: I’m looking for ways to increase the conversion rate of our core flow. I’ve already read your post on conversion, and it was great, but do you have any other suggestions? I’ll be honest, I wasn’t sure what to do with your question when I first got it. But then, while catching up with my buddy Kristen Berman, I found my answer. Kristen co-founded a company called Irrational Labs, which helps companies and nonprofits understand and…”