Lenny’s Newsletter · Free post♥ 330
How to kickstart and scale a consumer business
Jul 5, 2022 · 64 min
“As a startup founder, you need to do the impossible. You build something that has never been built before, with a team that’s never worked together before, while learning dozens of new skills, making countless no-going-back decisions, all before you run out of money (and energy). It’s like being lost in the wilderness, in the dark, with only a vague sense of where you’re heading. Imagine if you had a map. From TikTok to Reddit to Uber…”