Lenny’s Podcast106 min
The art of building legendary brands
Arielle Jackson · Aug 18, 2022
Key learnings
- Start with product positioning before anything else, since positioning drives most downstream marketing decisions; Arielle says…
- Run a structured naming process: write a naming brief, brainstorm hundreds of rough ideas, then screen candidates against…
- Prefer suggestive or evocative names that hint at what the company does, but accept that empty-vessel names like Eero can work if…