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Content-Driven Growth 2x2 (SEO vs. Virality by User vs. Editorial Creation)

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Lenny’s Newsletter · Free post♥ 139

Content-driven growth

Mar 2, 2021 · 21 min

Lenny Rachitsky maps the landscape of content-driven growth into five strategies, then zooms in on editorially generated SEO content (EGSO), where employees create search-optimized material. He profiles Slidebean…