Lenny’s Podcast102 min
How to build a powerful marketing machine
Emily Kramer · Sep 11, 2022
Key learnings
- Think of marketing as fuel (the content, positioning and assets that add value) and engine (distribution, tracking and ops), then…
- Prioritize hiring for the business model, such as top-down sales versus product-led growth, over matching industry or audience…
- Your first marketer should ideally be a 'pie-shaped' generalist with deep expertise in one area, usually product marketing, plus…