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Lenny’s Podcast74 min

How to grow a subscription business

Yuriy Timen · Sep 1, 2022
Key learnings
  • Give every channel a real test before judging it; many teams wrongly conclude YouTube or other tactics don't work because they…
  • Virality works best when the product has inherent network effects, where utility grows with more users, rather than trying to…
  • Treat SEO as a 3-month time-boxed experiment, favoring angles with a unique editorial, programmatic, or data advantage, and buy a…
Lenny’s Newsletter · Free post♥ 250

What is a good activation rate

Oct 25, 2022 · 14 min

Lenny Rachitsky and growth advisor Yuriy Timen ran a benchmarking survey of over 500 product teams to answer what counts as a good activation rate. The article defines activation as the share of new users who reach a…