Lenny’s Podcast93 min
Lessons from scaling Ramp
Sri Batchu · Jun 25, 2023
Key learnings
- Sequence B2B growth roughly as founder-led sales, first salespeople, low-cost targeted marketing like content and community, then…
- Use early investor and founder relationships as a growth channel: getting influential operators onto the cap table can drive word…
- Make every growth channel driven by technology and data, such as dedicated growth engineers automating sales workflows and…