Lenny’s Podcast100 min
What world-class GTM looks like in 2026
Jeanne Grosser · Nov 30, 2025
Key learnings
- Treat go-to-market as an integrated lifecycle spanning marketing, sales, customer success, and support, mapping the jobs to be…
- Expect the buyer experience of being sold to to become a differentiator, so design the sales journey as a distinctive, valuable…
- Frame value around avoiding pain and reducing risk, since many buyers purchase to avoid downside rather than chase upside…