Lenny’s Podcast132 min
How to get press for your product
Jason Feifer · Oct 12, 2023
Key learnings
- Before pursuing press, define what you need it for, such as awareness, investor credibility, or a new customer segment, the same…
- Choose outlets whose readers can actually buy or use your product; a local business gains little from a national outlet, so…
- Study how a publication covers your category and competitors, then identify the specific writer or editor, since the…