Lenny’s Podcast106 min
The ultimate guide to adding a PLG motion
Hila Qu · Apr 2, 2023
Key learnings
- Treat PLG as data-led growth: free products should yield broader reach plus usage data showing which features correlate with…
- Most companies end up running both PLG and sales motions; start PLG early because retrofitting it into a sales-led organization…
- Commit for a year or two and don't mistake simply opening a free trial for a PLG strategy; it requires redesigning activation…