Lenny’s Podcast90 min
How Notion leveraged community to build a $10B business
Camille Ricketts · Dec 11, 2022
Key learnings
- Treat content like a product: define who the audience is and what painful job they need done before creating anything.
- Community-led growth works best when the product creates something users want to share, such as templates or creative workspaces.
- Measure brand discovery with net new visitors to your site month over month, rather than starting with rigid community ROI…