Lenny’s Podcast104 min
How marketplaces win: Liquidity, growth levers, quality, and more
Benjamin Lauzier · Sep 29, 2024
Key learnings
- Before reaching product-market fit, avoid marketplace mechanics and focus on delivering core value to one side of the marketplace.
- Pick the hardest side to grow, which is usually supply, and find a hack or existing channel to jumpstart it before worrying about…
- Measure liquidity as the share of intentful demand that converts, and track a market health metric like ETA that predicts it.