Lenny’s Podcast71 min
The power of strategic narrative
Andy Raskin · May 28, 2023
Key learnings
- Replace the 'arrogant doctor' pitch (problem, solution, why we're better) with a story that opens by naming a shift from an old…
- Name the old game in a few concise words, such as 'transactions' or 'opinions', since compact labels make the shift easy to…
- Show that winners are already playing the new game, and frame the stakes as a clear choice between a very negative and a very…