Lenny’s Podcast87 min
When and how to invest in new acquisition channels
Adam Grenier · Sep 15, 2022
Key learnings
- Before investing in an emerging channel, check three things: whether the channel's strengths match your customers' needs and…
- Don't assume a hot channel is right for you; a channel like Clubhouse may be a green light for one company and a yellow light for…
- Keep early experiments small, such as half a person's time, and cap them around a quarter, defining in advance what momentum…