Lenny’s Podcast67 min
Teresa Torres on how to interview customers, automating continuous discovery, the opportunity solution tree framework, making the case for user research, common interviewing mistakes, and much more
Teresa Torres · Jun 30, 2022
Key learnings
- Use the opportunity solution tree: put a measurable outcome at the root, map opportunities as customer needs and pain points…
- Keep opportunities framed in the problem space rather than as disguised solutions; Torres notes most people mistakenly write…
- Collect rich, behavior-based stories in interviews by asking about the last specific instance (e.g., 'tell me about the last…