Lenny’s Podcast103 min
How to launch and grow your product
Ryan Hoover · Aug 7, 2022
Key learnings
- Before launching on Product Hunt or elsewhere, define the goal first: customer acquisition, recruiting, fundraising, feedback…
- Write launch taglines and descriptions the way customers describe your product to friends, not in polished PR language, since…
- Use the product gallery as a visual story, such as a before-and-after or an evolution, since visitors look at visuals first on…