Lenny’s Podcast105 min
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)
Nikita Bier · Aug 25, 2024
Key learnings
- Look for latent demand: when users go through a distorted workaround to get a value, that signal can reveal a product idea with…
- Target teens for social and communication products, since invitations per user drop roughly 20% per year from age 13 to 18, and…
- Build a reproducible testing process: Bier argues that the number of shots at bat and how reliably you test ideas matters more…