Lenny’s Podcast124 min
The ultimate guide to PR
Emilie Gerber · Mar 21, 2024
Key learnings
- Press often delivers second-order value: third-party validation for sales emails, recruiting outreach, and investor or sponsor…
- For funding announcements, keep the pitch simple: amount raised, investors, and one line on why it matters, offered as an…
- Follow up respectfully every three or four days with new information, and move on to other relevant reporters after a few…