Lenny’s Podcast134 min
An inside look at Figma’s unique GTM motion
Claire Butler · Sep 7, 2023
Key learnings
- Focus go-to-market on the individual contributors who use your product daily; their love and advocacy spread the product into…
- Keep the free tier generous, such as unlimited collaborators on a starter team, so teams can adopt and build confidence before…
- Early on, treat metrics as weak signal; look for a few users who love the product and are excited to play with it, rather than…