Framework · 1 note · discussed by Sam Schillace

Why-Not and What-If Questions

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Lenny’s Podcast121 min

How to be more innovative

Sam Schillace · Jan 11, 2024
Key learnings
  • Treat 'why not' objections as signals to examine, and answer them with 'what if' questions about how far an idea could go if it…
  • Judge disruption by polarization: if people either love or hate something, it is more likely disruptive than something met with…
  • Make experiments cheap and fast so you can test ideas quickly, since you will almost always be wrong about the product until you…