Lenny’s Newsletter · Free post♥ 53
Li Jin launches Atelier Ventures, her debut fund to invest in the passion economy
Feb 16, 2021 · 13 min
“In 2019, while still working at a16z, Li Jin wrote a provocative essay titled “The Passion Economy and the Future of Work.” In it, she defined and highlighted an emerging trend she called the “passion economy” wherein people “build audiences at scale and turn their passions into livelihoods.” Her claim was that new digital platforms and marketplaces will have a profound impact in enabling people to connect to consumers and monetize…”