Lenny’s Newsletter · Free post♥ 151
How to Kickstart and Scale a Marketplace Business – Part 2: Cracking the Chicken-and-Egg Problem 🐣 - Supply vs. Demand
Nov 22, 2019 · 5 min
““When we were starting out, we looked at the biggest marketplace companies – eBay, Craigslist, Amazon. There were two things in common: (1) They had all the supply, and (2) they had ugly products and brand. The lesson we took away from this was that all that matters is supply. So we decided to focus on that above all else. We postponed building brand and delightful product until we had liquidity. Dozens of other startups took another…”