Lenny’s Newsletter · Free post♥ 60
How people discover new products
Jun 8, 2021 · 10 min
“To get these emails weekly don’t forget to subscribe 👇 Q: I’m thinking about my growth strategy, and I know the obvious ways to grow, like Facebook ads and SEO, but what else should I be thinking about when it comes to building awareness for my product? What are all the ways people discover new products? I love this question. How do people become aware of new products? I posit that there are seven ways: 1. Friends or colleagues (e.g…”