Medium · Hiten ShahNov 21, 2025
The History of Website Heatmaps
Nov 21, 2025 · 25 min
“Web analytics in 2005 had a blind spot big enough to build a company on. That blind spot became Crazy Egg. The tools you rely on today have their own. Before heatmaps existed, the web felt like something you could measure but not quite understand. Analytics tools provided numbers that looked exact. Pageviews. Bounce rates. Click totals. The surface looked…”