Lenny’s Podcast159 min
Rethinking SEO in the age of AI
Eli Schwartz · Sep 19, 2024
Key learnings
- Treat SEO as a product: start by understanding the user's search journey and what they would actually type before investing…
- Skip SEO if you can't name the specific searches your target user would make; many SaaS products lack a real search journey and…
- Expect AI answers to absorb top-of-funnel discovery queries, and focus SEO effort on mid-funnel, intent-rich queries where users…