Framework · 1 note · discussed by Julian Shapiro

Product-Led Acquisition

Every note in the archive that names Product-Led Acquisition: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Podcast79 min

Growth tactics, retention strategies, and becoming a better writer

Julian Shapiro · Sep 25, 2022
Key learnings
  • Pursue product-led acquisition by designing features where users naturally invite others, such as settling debts, sharing…
  • Build user state, like reputation, audience, or social graphs that cannot transfer off-platform, so accumulated investment makes…
  • Prefer evergreen topics and keep updating old writing, since Julian treats his handbooks and posts as living assets rather than…