Lenny’s Podcast110 min
How to hit revenue targets in a recession
Sahil Mansuri · Dec 4, 2022
Key learnings
- Plan next year conservatively, but set short-term checkpoints (e.g., Q1 revenue targets) that unlock extra spend or trigger…
- Avoid founder optimism bias in forecasts; predetermine what decisions will follow from hitting or missing each milestone.
- Rethink sales comp so reps are rewarded for renewals, retention and customer quality, not just new bookings, since current plans…