Lenny’s Podcast111 min
I’ve run 75+ businesses. Here’s why you’re probably chasing the wrong idea.
Andrew Wilkinson · Jul 3, 2025
Key learnings
- Choose a business in an area you're genuinely interested in, but look for the unglamorous niche where competition is low…
- Pick a first business that delivers a quick, simple win, since early success builds the confidence and narrative needed to keep…
- Look for a unique edge (skills, background, or access to audiences) and pivot toward the most profitable customer segment for…