Lenny’s Podcast108 min
Marketplace lessons from Uber, Airbnb, Bumble, and more
Ramesh Johari · Nov 9, 2023
Key learnings
- Marketplaces sell the removal of friction (transaction costs) rather than the underlying goods, and both sides are customers who…
- Don't build a marketplace before you have one: early on, find a bespoke value proposition that solves a real problem (e.g…
- Apply a scaled-liquidity smell test: if you don't have a lot of buyers and sellers, you're not yet a marketplace; if one side is…