Lenny’s Podcast75 min
Founder-led sales
Pete Kazanjy · Dec 15, 2022
Key learnings
- Founders should personally run sales first, since outsourcing it early breaks the feedback loop on whether the product and…
- Build a repeatable sales motion before hiring: aim for roughly a 15-25% conversion from first meeting to customer across cohorts…
- Iterate on your pitch continuously: after each objection, update slides, talk tracks, and collateral so the next cohort of…