Lenny’s Newsletter♥ 315
How to find the perfect name
Sep 2, 2025 · 9 min
Subscriber post — summary onlyDavid Placek of Lexicon Branding outlines a step-by-step naming playbook drawn from decades of work on brands like Swiffer, Pentium and Vercel. He argues that a strong name builds trust, communicates an original idea…