Lenny’s Podcast74 min
How to build a cult-like brand
Laura Modi · Apr 13, 2023
Key learnings
- Build culture first: if the team internalizes that the supply side or users come first, growth and better tools tend to follow.
- Connect your brand to the top worries your customer already has, rather than trying to convince them they have a new problem.
- When a crisis threatens customers, be willing to pause growth, like Bobbie did by turning off its site to protect current…