Lenny’s Podcast76 min
Navigating comms and PR
Lulu Cheng Meservey · Mar 23, 2023
Key learnings
- Make ideas spread by making them memorable and giving people a reason to repeat them, such as humor, a vivid mental image, an…
- Test a catchphrase by asking whether a second-grader could understand it immediately; avoid inside jokes that only make sense…
- Treat making mistakes of commission rather than omission as the better bet, since visible errors can be learned from while…