Framework · 1 note · discussed by Lenny Rachitsky

Activated Markets

Every note in the archive that names Activated Markets: summaries, key takeaways and links to the original essays, episodes and posts. Ask a question below to get a cited answer from just these notes’ authors.

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Lenny’s Newsletter · Free post♥ 27

Accelerating Growth at Scale 🔥 Phase 2 of Kickstarting and Scaling a Marketplace Business

Dec 13, 2019 · 8 min

““Mike Pao, GM of Uber in Boston, was having trouble getting supply to show up at 3am when people were leaving bars. So he sent an email to all of the drivers in Boston: We will manually double your payments if you drive at night, ignore your receipts. It worked. All of the other cities started to copy it, and then eventually it was implemented in HQ. That’s how surge pricing was invented.” — Andrew Chen (ex-growth at Uber) Welcome to…”